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Wonga Challenge presents Go Hard or Go Home
Coming to Channel 5 next January, a new adventure challenge series, Go Hard or Go Home; the result of a new collaboration between Channel 5, Wonga and presenter Hannah White.
Who hasn't thought about setting themselves an extreme challenge - an adventure to not only get you off the sofa but to change your life? In this 4 x 60” series produced by Channel 5’s new in-house production arm, adventurer and presenter Hannah White chooses 16 members of the British public to take part in a life changing challenge. In just twelve weeks Hannah’s mission is to get her team to the start line of some of the world’s toughest physical endurance races, ready for the challenge of their lives.
As one of the UK’s most successful single-handed sailors, crossing the Atlantic, solo, three times, Hannah is used to taking on a challenge, but is this a challenge too far? She’ll be mentoring unfit members of the public through the physical and mental pressures of tackling some of the most notorious sporting events on the planet.
Hannah will equip the competitors, including doctors; car dealers; pub landlords; and members of the Woman’s Institute, with the necessary skills to attempt events from ‘The World’s Toughest Canoe Race’ in Texas to ‘The Bone Breaker’, a 127mile cycle race across the Pyrenees; to a 71 mile charity triathlon in California and a 41mile quadrathlon across the western coast of Ireland, with the reputation as the toughest race in Europe.
Go Hard or Go Home is produced by Channel 5’s in-house production department and funded by digital finance company Wonga, who, alongside presenter Hannah White, collaborated with Channel 5 on the process of developing the concept from idea to broadcast.
Errol Damelin, founder and CEO of Wonga, said: “Our business is all about finding innovative solutions to everyday problems and doing things much better than before. So it’s great to be involved with a show that encourages individuals from all walks of life to push their limits and achieve things they never thought possible. It’s something we’ll be encouraging through Wonga Challenge, a new campaign timed to coincide with the show, which aims to inspire 100,000 people to take up a personal challenge - however big or small - over the next three years.”
Jason Wells, Channel 5 acting commissioning executive for factual and features comments: “This is a very exciting new commission for Channel 5 and it’s fantastic to be working with Hannah White and Wonga. Viewers will enjoy watching Hannah put the competitors through their paces in these life changing challenges. It’s really important to show our regular viewers that the opportunity to completely change their lives for the better is possible for all of them.”
Presenter Hannah White, said: “My dream with this project is to give people the opportunity to experience the incredible life defining moments I’ve been lucky enough to have when competing. Setting yourself a goal, working towards it, and eventually achieving that goal is a feeling that I want as many people to experience as possible. So much is possible if you work hard, believe in yourself and never give up.”
During the series, Hannah will try to teach her participants the discipline needed when committing to huge changes in lifestyle. For many of her contestants just getting to the starting line will be more than they could ever have hoped to accomplish.
About Wonga Challenge
Wonga Challenge is a new campaign designed to inspire and empower people to take charge of their lives and show that with ambition, determination and hard work they can achieve their goals – in any area of their lives. The campaign, which is intended to launch alongside Channel 5’s proposed transmission of the Wonga Challenge presents Go Hard or Go Home show this autumn, aims to create a national movement to motivate 100,000 people to get up, get active and challenge themselves to do something they’ve never done before over the next three years.
Weekly motivational videos offering tips and training advice as well as short films documenting challengers’ preparation and participation in various events across the UK will be shared via the Wonga Challenge website and social media pages. Challengers will also be encouraged to inspire others by making their goals public and sharing videos of their challenges online.
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